Social Media and Global Growth with James Creech
Welcome to the 40th episode of The CEO Story Podcast!
With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey.
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In this episode, I had the pleasure of interviewing James Creech. James Creech is an entrepreneur focused on digital media and technology. His passion is putting together great teams, scaling growth, and building lasting businesses.
James is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for agencies and media companies. He focuses on strategy and business development and has brokered partnerships with leading broadcasters, studios, influencer agencies, and publishers across six continents.
He also serves as an advisor to several early-stage companies and provides one-on-one coaching to early-stage entrepreneurs.
Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company's strategy, sales, and business development efforts.
As the fifth employee at Channel Factory, James helped grow the video ad tech startup grow from 0 to eight-figure revenues and 40+ employees. He has also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives.
James is also the creator and host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem.
James graduated magna cum laude from USC with a B.S. in Business Administration, a B.A. in Political Science, and a minor in Film Production. When the elusive notion of free time presents itself, he enjoys tennis, rock climbing, strategy board games, and traveling.
3 biggest issues in your business (past or present)
1. Social media platform dependencies (building a business in YouTube, Instagram, Facebook, Twitch, Twitter, and TikTok's backyard)
2. Managing a distributed team and global customer footprint across 30+ countries and 6 continents
3. Hiring, training, and retaining great talent
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Paladin LinkedIn: https://www.paladinsoftware.com/