Having completed their Kickstarters, Dave and Brad review the promotional outreach that delivered the biggest results and make a shocking discovery. Traditionally, social media platforms were the biggest drivers of Kickstarter pledges. But in 2024 they barely made the top ten. That raises an important question: If we can't rely on social media to deliver a Kickstarter pledge — and if it's increasingly difficult to build an audience there — why are we using it?

ON TODAY'S SHOW

• Kickstarter post mortem
• Social media is dead... now what?

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.