Some Americans Aren't Looking to Save on Household Goods—They're 'Trading Up'
Update: 2025-11-04
Description
High-end products are in demand: Procter & Gamble and Colgate-Palmolive report a shift towards premium household goods, with shoppers opting for luxurious toothpaste and shampoo over budget brands. Both companies are investing in high-end offerings, despite rising costs and import tariffs.
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