DiscoverMarkets & Money Today | 2 Min News | The Daily News Now!Some Americans Aren't Looking to Save on Household Goods—They're 'Trading Up'
Some Americans Aren't Looking to Save on Household Goods—They're 'Trading Up'

Some Americans Aren't Looking to Save on Household Goods—They're 'Trading Up'

Update: 2025-11-04
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High-end products are in demand: Procter & Gamble and Colgate-Palmolive report a shift towards premium household goods, with shoppers opting for luxurious toothpaste and shampoo over budget brands. Both companies are investing in high-end offerings, despite rising costs and import tariffs.

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Some Americans Aren't Looking to Save on Household Goods—They're 'Trading Up'

Some Americans Aren't Looking to Save on Household Goods—They're 'Trading Up'