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Someone has to go first.

I don’t remember where I heard that (or read it), but it certainly struck a nerve.

I wrote it down because I knew it would be a podcast episode the minute I read it.

Before we go into that, though, let’s do a quick catch-up and recap, shall we?

I’m kind of tripping out that we’re almost halfway through March already.

Mind you, I’m not complaining. I looked at the weather for the next ten days, and after a couple of days of potential showers and clouds, it’s all blue skies, sunshine, and warmer weather (mid to upper 60s).

I feel like I’ve been quiet lately because I had the “Everything is Content” episodes ready to go (even if the last two didn’t go out when I had hoped).

I’m going to do a full break-down of Everything is Content now that I’ve:

• Published the email series and blog post


• Published the email series as videos and podcast episodes


• Republished the series on Medium


• Hosted my first live workshop


• I am about to offer the first live cohort

This is all part of a long-term strategy for me, and hot damn if it isn’t working.

The gas is about to be poured on this using Laurel Portié’s $ 5-a-day ad strategy, and I’m beyond excited to see how this all unfolds.

On the personal side of things…

I shared that I’ll be moving back to Costa Rica this summer sometime last month (maybe that’s why I’m tripping out that it’s mid-March already), and as the time gets closer, I’m getting more and more excited.

But there’s a lot to do in the meantime.

My Dad has finally decided to list his house for sale and is looking at moving down to the city where my siblings live (the same city where I raised my kids). We’re hoping to get the house up for sale before the end of the month.

Which means decluttering and getting the house ready for staging, photos, and viewings.

Keep in mind there are 56 years of stuff in this house. 😳

We’ve already started the process, and my siblings are coming up to help, so we should be able to knock things out by the end of this weekend.

And between you and I… I’m kind of hoping I’m not here for the actual move. I have done so much moving in the past five years I wouldn’t mind skipping this one (although I’ll be doing a lot of packing and purging before I leave).

That’s the beauty of moving back to Costa Rica... all I have to do is take my clothes, my dog, my computer, and any decor I want for my place. It’s completely furnished (although I will be hauling another mattress down).

OK… I think we’re all caught up now.

Let’s get into “Someone Has to Go First”

First, what I’m referring to here isn’t about being ‘first to market’ or ‘first to adopt’ (although I do think the ‘first to adopt’ comes into play here).

This is specifically related to content and the creator economy as we know it today.

When I was getting started in 2008, it felt like everyone was new to the online marketing space, and we were all figuring it out as a collective.

Of course, some direct-response marketers were much more seasoned and had brought their offline skills online, but for the most part, it was a fairly new space at the time.

Social media was new, blogging was still new, and earning a living online was like the Wild West.

I think we need to pretend it’s those early days again.

And not because of AI (which I love), saturated markets, pay-to-play social media platforms, or algorithms.

Because of the massive amounts of information at our fingertips, it feels like someone is already doing what we want to do or everyone already knows what we know.

I will assume I’m not the only one with those thoughts, so bear with me with the collective ‘we’ in this episode.

This is how I decided to bring back “Everything is Content.”

I created that phrase in 2016 and started actively using it in 2018.

We used it with the first content planner brand, and after we closed that brand, I wasn’t really sure what direction I was heading in.

My focus has always been digital marketing, content marketing, and, in the last few years, email and newsletters… but I felt ‘split’ between my personal brand and the content planner brand.

However, I’ve always shared my own journey, personal stories, and interests along with business content (the more you practice a ‘mash-up’ of this, the easier it gets).

Then I came across Dan Koe’s video “You Are the Most Profitable Niche,” and it felt like FINALLY! Someone else is saying what I’ve been thinking for years.

And then I start seeing content like this:

And who knows… I’m sure there’s an element of awareness happening here.

Meaning that once I became aware again of what I’m calling my “anti-ONLY-niche” stance, I started seeing it everywhere.

It’s kind of like when you purchase a new car, and all of a sudden, you start seeing it everywhere.