Sony's APS-C Compact Camera: Will They Challenge Ricoh?
Update: 2025-10-04
Description
Could Sony's answer to the Ricoh GR IV be an APS-C compact camera? A Sony Europe exec admits there's a gap in their lineup, but reveals the HUGE internal considerations that go into launching a new camera line. Is the market big enough? Would it spread Sony too thin? Get the inside scoop on Sony's dilemma and why your dream camera might not be as simple as it seems.
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