South China Morning Post's Digital Transformation Journey with Gary Liu
3Description
"I believe that we have made great change. I think five years is going to be the same, I think in five years when we look back, even if it doesn't look that way, as we build piece by piece, we will be a technically advanced, user-first global news organization that is sustained by a diversified revenue model." - Gary Liu
Fresh out of the studio, Gary Liu, chief executive officer of South China Morning Post (SCMP) joined us in a conversation on the digital transformation journey and where it is heading in a web3 world. We began the conversation with Gary reiterating the important role that SCMP plays as a bridge between China and the rest of the world. From there, he shared the early days and reflected on the key lessons from the first phase of their digital transformation with a focused video strategy. Continuing on, Gary shared SCMP's move into the Web3 world with the ARTIFACTS NFT project and how it jumpstarts the next phase of the digital transformation. Last but not least, he shared what great looks like for SCMP in the next 3-5 years.
Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music: "Run it" by DJ Snake, Rick Ross and Rich Brian and the episode is mixed edited by Geoffrey Thomas Craig (LinkedIn).
United States
