Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results (with Dan Kraus)

Think advanced digital ads are just for big brands with big budgets? Think again.

In this episode, the Marketing Guides for Small Business welcome programmatic advertising pro Dan Kraus, Managing Director at Shift Advertising, to bust the myths holding SMBs back from smarter, more precise, and more profitable digital ads.

🚀 Why Listen? (Benefits)

• Learn how to reach YOUR perfect customers—wherever they spend time online—with technology that was once only available to the biggest brands.
• See what your competitors don’t: local geotargeting, cross-device campaigns, and real-time data-driven results you can actually use (even on a shoestring budget).
• Walk away with clarity about digital ad options you didn’t know you had—and the confidence to finally stop wasting money on guesswork!

📚 What You’ll Learn

• What programmatic advertising really is (and how it’s different from Google, Facebook or “boosted” posts)
• Where your ads can run—desktop, mobile, streaming TV, even down to a single block in your neighborhood
• Budget realities: how much you really need, and tips to compete with bigger advertisers
• How tracking, reporting, and compliance are simpler (and smarter) than you thought
• When (and why) to use programmatic instead of—or alongside—Meta and Google Ads
• The nuts and bolts: how fast you can launch, how to use geofencing, how small you can target, and what pitfalls to avoid

🛠️ How to Put It Into Action

• Evaluate your current digital ads—are you just “boosting posts” or relying on Social/Google? If so, compare your results with what’s possible using programmatic targeting.
• Start small: pick ONE local or event-based use case from the episode (e.g. neighborhood targeting, flash sales, specific customer segments) to test a programmatic campaign.
• Talk with your team: how precise do you actually need to be? What reporting or ROI would prove an ad channel is working for you?
• Reach out to a programmatic specialist (like Dan from Shift Advertising or one of our guides) for a no-pressure consultation—finally bringing clarity to your 2024 digital marketing!

🌐 Connect with Your Marketing Guides

• Ian Cantle – Dental Marketing Heroes
• https://dentalmarketingheroes.com
• Ken Tucker and Paul Barthel – Changescape Web
• https://changescapeweb.com
• Jeff Stec – Tylerica Marketing Systems
• https://tylericasystems.com
• Dan Kraus – Shift Advertising
• https://www.shiftadvertising.io/

Don’t let your digital ads blend into the background. Listen now to learn how programmatic can put your brand in front of the right audience—every time, on any budget.

Ready to take your advertising further? Hit play, subscribe, and connect with the guides for your next step!