In this insightful episode, guest expert Erin Perkins joins the Marketing Guides to explore how small businesses can attract more customers by making their marketing more accessible. From website design to email structure and social media content, Erin walks us through practical strategies that make a difference—and increase customer loyalty and visibility at the same time.

📚 Here’s What You’ll Learn:

• What marketing accessibility really means (and why it’s more than compliance)
• Common accessibility mistakes businesses make—without realizing it
• How to improve your website and social content for people with disabilities
• The business case: how accessibility can expand your reach and revenue
• Why accessibility benefits all your customers, not just those with disabilities
• Tools and tips to start improving your marketing today

🎯 Benefits to You:

• Make your business more inclusive—and legally protected
• Attract and retain more loyal customers
• Improve SEO, readability, and user experience for everyone
• Build a stronger brand image and reputation
• Tap into an underserved market with major spending power

00:00:01 Introduction and welcome to Erin Perkins  

00:01:30 What is accessible marketing and why does it matter?  

00:07:50 Real-world examples of inaccessible marketing  

00:12:15 How to assess and improve your website’s accessibility  

00:17:30 Why accessible content performs better with everyone  

00:22:00 Social media accessibility: tips and tools  

00:26:45 The ROI of accessibility: customer loyalty and search ranking  

00:31:10 What to prioritize if you're just getting started  

00:36:00 Accessibility as a core brand value  

00:41:45 Wrap-up and Erin’s final thoughts  

📢 Get the help you need:

If you found this episode valuable, please subscribe, leave a review, and share it with a fellow business owner or marketer. Let’s build a more inclusive marketing world—together.

Need expert help making your marketing more effective and accessible? Visit our websites:

🔗 Changescape Web: changescapeweb.com

🔗 Tylerica Marketing Systems: tylericasystems.com

🔗 Outsourced Marketing Inc.: outsourcedmarketing.ca

🔗 Dental Marketing Heroes: dentalmarketingheroes.com