Specsavers on how 'common sensical' marketing made it Brand of the Year
Description
Specsavers scooped the win of Marketing Week’s brand of the year for 2025, pipping Adidas, EE, Monzo, ServiceNow and Warburtons to the prize, off the back of its success in the October 2024 IPA Effectiveness Awards, where it won gold for its for its ‘I don’t go’ campaign. Founded by Doug and Mary Perkins in 1983, Specsavers has seen strengths in the business, as group revenue grew by 7.5% in the 2023/24 financial year to £4.18bn.
In this episode of The Marketing Week Podcast, editor-in-chief Russell Parsons is joined by CMO Peter Wright and global brand director Spencer McHugh to delve into how the brand has evolved and grown into new territories but kept its purpose core to its heart and maintained “enviable awareness consideration and trust” in a competitive category.
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