Fast growth can look like success right up until you realize you’ve built a business you don’t actually want.

In this episode, Michelle breaks down why small business growth shouldn’t look like a hockey stick and why a slower, more intentional “switchback” path can lead to something far more sustainable. She talks about the lessons we miss when we move too quickly, how relationship marketing fits into that bigger picture, and why knowing which stage you’re in can help you keep moving without chasing quick wins that don’t actually get you anywhere.

Resources

The Michelle Warner

Relationship Funnel Bootcamp

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