What are the opportunities and challenges brand sponsors see as they evaluate sponsorship opportunities with leagues, clubs, and athletes across women's pro football (soccer)? What can you do to improve your sponsorship sales efforts to them?

This episode's guest is Jenny Mitton, Managing Partner & Women's Sport Lead at M&C Saatchi Sport & Entertainment, one of the leading sports marketing firms in the UK, guiding top brands like Barclays, O2, BMW, and Virgin Media on their sponsorship efforts.

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