Spotify's John Stein — How to Find Trends in Music and Create New Ones
Description
John Stein is Spotify's North American Lead and co-creator of popular playlist 'Pollen'. During our conversation with John, we talked about the process behind building a genre-less playlist that lead to 400,000+ followers and the importance of data when spotting trends.
John lists some of his favorite artists that inspire him and touches on how cultural behavior in today's music is shifting based on various genres. We found John's advice on emerging artists extremely valuable and believe it's applicable to not just artists but anyone who wants to be a part of the music industry.
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