DiscoverRocketship.fmSprint Week: Day 3 "Prototyping"
Sprint Week: Day 3 "Prototyping"

Sprint Week: Day 3 "Prototyping"

Update: 2018-08-09
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Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed. 

Michael Smart, Co-Founder of AJ&Smart walks us through how they approach prototyping and what makes an effective prototype for testing. 


 

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2018-01-3000:23:46

Interview: Noah Kagan of Sumo on product mistakes and playing the long game
Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months and left the company prior to the product's launch in September 2007 at TechCrunch.After Mint, in June 2007, Kagan founded KickFlip, a payment company for social games. In March 2010 Kagan founded AppSumo, a daily deals website and later launched Sumo, which makes tools for growing an online business.

Interview: Noah Kagan of Sumo on product mistakes and playing the long game

2018-01-2600:25:54

Disruption vs Innovation
It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.So what is the difference between Disruption and Innovation?  Well, Disruptors are innovators, but not all innovators are disruptors.Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.

Disruption vs Innovation

2018-01-2400:24:061

Persona Alchemy: What we learned bringing user personas to life
A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life.  Mike Belsito has ventured out to find several real life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioural traits, common tasks, and a goal that describes the problem the persona wants to see solved or the benefit the character wants to achieve. This information is traditionally based on direct observation, interviews, and other qualitative market research.Personas should help you develop empathy for your users and customers. They encourage you to embrace a user-centred approach: Putting the users first, and building a product that that truly benefits them. This avoids the fallacy of a solution-centric approach: worrying more about the product and its features and technologies than the reason people would want to buy and use it in the first place.Alan Cooper pioneered  personas in product development in the 1990ies. Today every product manager and product owner should be able to create and work with personas.

Persona Alchemy: What we learned bringing user personas to life

2018-01-1700:22:38

Interview: Oli Gardner of Unbounce on Product Awareness Month
Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next. Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.Oli was the top rated speaker at 75% of the conferences he spoke at in 2016.He became a marketer the day Unbounce was founded. As an early pioneer in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences. 

Interview: Oli Gardner of Unbounce on Product Awareness Month

2018-01-1200:26:46

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Sprint Week: Day 3 "Prototyping"

Sprint Week: Day 3 "Prototyping"

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