“It’s so ironic that we don’t want to ‘hurt people’ and therefore we don’t sell to them, but what happens is we overdeliver for them and then ask what they’ve ever done for us.” - Annie P. Ruggles

Many entrepreneurs avoid selling, and for some the act of selling can be downright scary. If you’re in business, selling is necessary and today’s Brave By Design guest reveals how you can overcome any struggles you may have with sales by implementing the right mindset shifts.  

For almost a decade, Annie P. Ruggles has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small bizzes.  She's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Annie is the daughter of an award-winning motivational speaker and an always-ahead-of-his-time business strategist, and the granddaughter of a legendary used-car salesman, a perspicacious wordsmith, a singing waiter, and a cafeteria caterer with a raving fan base. (So clearly, she was literally born for this.)

She lives in Chicago with her hobbit husband (who is also in sales), her furkids, and her disdain for deep dish pizza.

As Annie explains, to sell isn’t to be manipulative. Selling our goods and services ( and ultimately ourselves!) to our customers is actually helping them in the best ways possible.

Connect with Annie: https://www.anniepruggles.com/

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What You’ll Hear In This Episode: 

• The real reason why your business isn’t getting off the ground [2:10 ]
  
  
• Why marketing alone does not make sales [10:09 ]
  
  
• How Annie redefines the term “sales” [16:10 ]
  
  
• Why you are really hurting your clients by not asking for the sale [20:13 ]
  
  
• Her tips and strategies for being proactive with objections [26:36 ]
  
  
• Some of the big boundaries that needed in your business [36:52 ]

Additional Links & Resources:

Annie’s Website & Free Masterclass, How to Make Selling Easy – Without Getting Sleazy

Her Podcast

Annie’s Facebook & Instagram