Starbucks Stock Plummets, 'Back to Starbucks' Strategy Fails
Update: 2025-11-28
Description
Starbucks, a global coffee giant valued at nearly one hundred billion dollars, reached a three-year high in early March but has since plummeted over twenty-six percent. The companys Back to Starbucks strategy has failed to deliver expected results, leading to a consistent decline in comparable sales and squeezed margins. Following missed earnings estimates, Starbucks stock dropped further, contrasting with competitors like Dutch Bros.
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