Starbucks Vs CCD | Whatsapp Vs WeChat | First movers vs Challengers
Description
How could Starbucks improve over CCD's offering? How could Ola and Uber improve over Hertz and Wings Radio cabs? Newcomers or challenger brands bettered the offerings of pioneers in their fields and made them bigger than the pioneers. But there have been instances of pioneers nearly monopolising their categories. For example, WhatsApp has only grown its market share with a moat difficult to break.
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