Starmer's Media Overhaul: New Unit, TikTok, Influencers
Update: 2025-12-16
Description
Keir Starmers communications chief, Darren Jones, is set to unveil a major overhaul of the governments media strategy this Tuesday, focusing on countering far-right rhetoric online. The new media unit, led by Jones, aims to modernize government communication and reach a wider audience, including those who dont rely on traditional news sources. The plan involves building in-house digital capabilities and engaging social media influencers.
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