In this episode of Business Brain, you’re challenged to stop waiting for perfect conditions and start before you feel ready. You don’t need every system built or every detail nailed down to make an offer and move forward. You learn why perfection slows momentum, how action creates clarity, and why progress beats polish every time. This mindset shift helps you build confidence, traction, and revenue faster—without getting stuck preparing forever instead of doing.

You also explore demand avoidance and the subtle danger of the comfort zone. When things feel easy or familiar, it might actually be a warning sign that you’re not stretching far enough. You’re reminded that simple tools and clear tracking can keep you honest, focused, and growing. By leaning into a little discomfort and embracing structure, you give yourself the best chance at building a business—and a Charmed Life—on your terms.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #710 for Wednesday, December 17th, 2025
  
  
  
  • December 17th: National Maple Syrup Day
  
  
  
  


• 00:02:05 Start Before You’re Ready
  
  
  
  • I don’t have an email list… but here’s an offer and I’ll eventually send you email.
  
  
  • Perfect is the enemy of good
  
  
  • Kit.com
  
  
  • beehiiv
  
  
  • Constant Contact
  
  
  • Klaviyo
  
  
  • Mailchimp
  
  
  
  


• 00:06:44 Beware the comfort zone


• 00:07:39 Spreadsheets are your friend
  
  
  
  • Google Sheets
  
  
  • Synology Office
  
  
  • LibreOffice
  
  
  
  


• 00:12:06 SPONSOR: The New Rules of Business: The 10 Kimmandments is available exclusively on MasterClass. And they always have great holiday-season offers, sometimes up to 50% off. Visit MasterClass.com/BUSINESSBRAIN to find out more!


• 00:13:37 SPONSOR: Intuit QuickBooks Payroll – Take control with QuickBooks Payroll today at QuickBooks.com/payroll


• 00:14:53 Demand Avoidance
  
  
  
  • Tips to help:
    
    
    
    • Reframe demands as choices — “I could do this” works better than “I should do this.”
    
    
    • Lower the activation energy — Define the task as 2 minutes or one tiny step.
    
    
    • Externalize structure without authority — Timers, body doubling, or parallel work beat accountability pressure.
    
    
    • Use novelty or constraint — Change location, tools, order, or rules.
    
    
    
    
  
  
  
  


• 00:22:23 Business Brain 710 Outtro
  
  
  
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