This is such an exciting episode! I had the absolute pleasure of chatting with Joanna Strober, founder of Midi Health! She shares her journey from law and investing to creating a company after 50 that focuses on accessible healthcare for women in midlife.

If you've been following along my journey at all, you know how much I love Midi Health! It's all about helping women, especially women in midlife and beyond with our unique and specific health considerations that most traditional doctors just don't know a lot about. Perimenopause and menopause is not just about hot flashes and not sleeping. It is about real health concerns that if not addressed, can lead to things down the line that can be quite detrimental to our longevity. 

In this episode, you'll hear directly from Joanna how  Midi Health addresses overlooked issues like menopause and perimenopause symptoms, including anxiety, sleep disturbances, and estrogen loss. She highlights the importance of personalized care, telehealth accessibility, and empowering women to take charge of their health and longevity, challenging outdated approaches to women’s healthcare.

Be proactive about your health! Visit Midi's website at joinmidi.com and give them a follow on Instagram at @midihealth

About Joanna Strober

Joanna is the founder of Midi Health, a virtual care platform for women in perimenopause and menopause. The company brings expert care, covered by insurance, to women nationwide. Prior to Midi, Joanna founded Kurbo, the first digital therapeutic for childhood obesity, which was scaled to help tens of thousands children worldwide and the company was successfully sold to Weight Watchers in 2018. Prior to diving into digital health, Joanna spent more than 20 years in direct private equity and venture capital investing in health and consumer companies including a number of notable consumer internet companies, including BlueNile, eToys, Babycenter, HotJobs and Flycast.

Joanna is the author of the book Getting to 50/50, a primer on how women can succeed and thrive at work and at home. She has spoken extensively to corporate and graduate school audiences on the topic of women and leadership. She was also named to the Forbes 50 over 50 list of top Innovators in 2023.