In this episode, we sit down with two incredible content creators, Ali and Zohair, who are redefining the social media strategy and visual storytelling space. Ali is your go-to for navigating the pivot from viral TikTok educator to brand content strategist, while Zohair, a cinematography buff and creator of viral movie compilations featured by Sony, is known for his cinematic edits that captivate audiences worldwide.

Together, they dive deep into the evolution of content creation, sharing insights on the increasing demand for authenticity, the emotional challenges of being online 24/7, and why creators are learning to put themselves first in an always-on digital world.

From posting like you're talking to your close friends and finding the courage to DM people to build community, to the creator-to-agency pipeline and managing campaigns from both sides.

This conversation is packed with unfiltered advice for any creator to build their voice. Ali opens up about pivoting from conspiracy TikToks to brand strategy, how going independent changed everything, and why muting is a form of self-care. Zohair shares the real talk behind running multiple accounts, creating from passion not pressure, and why sometimes… you have to steal like an artist (yes, we’re talking Fight Club references too).

If you’re looking for content creation tips and how to turn brand deals into long-term career moves, this one’s for you. Tap in!

Let us know what stood out to you, and don’t forget to subscribe for more honest conversations about life as a creator.

Follow Ali: https://www.instagram.com/becomingalii

Follow Zohair: https://www.instagram.com/thisiszohair

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Credits:

An Ambos Studios Production

Executive Producers:

Rebekah Mithinji

Tati Kapaya

Editor:

Lumina Digital

Camera:

George Harry

Sound:

George Harry

Location:

Adidas London Showroom

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