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Steph Curry's Google Deal, Global Impact, and Basketball Longevity at 37

Steph Curry's Google Deal, Global Impact, and Basketball Longevity at 37

Update: 2025-08-26
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Stephen Curry BioSnap a weekly updated Biography.

Stephen Curry has been all over national and international headlines in the past few days thanks to a string of high-profile business moves public appearances and some viral social media moments Starting with perhaps the most significant development Curry just announced a groundbreaking long-term partnership with Google According to a release from Google and widely reported by outlets like Sports Illustrated and SportsPro this is not another standard athlete endorsement deal Curry is joining Google as its Performance Advisor and will work hands on across Google Health Google Cloud and Google Pixel with an emphasis on AI and athlete-focused product development Google emphasizes that this partnership is meant to deeply impact technology for both sports performance and general well-being and Curry will be giving input and helping fine-tune products including the new AI Basketball Coach experience powered by Gemini This AI tool analyzes biomechanics and provides personalized feedback something Curry already showcased at his annual Curry Camp mentoring elite high school athletes His integration into Googles ecosystem is also full spectrum as he and his team are using the latest Pixel phones watches and buds for both performance and lifestyle

Just days before this tech news broke Curry was in Chongqing launching his 2025 Curry Brand China Tour Local coverage and his own Instagram reveal showed both massive turnout and enthusiastic reception underscoring his global brand impact and the ongoing success of his signature line This comes on the heels of a busy off-season where Curry has also been visible investing in the next gen of youth athletes He continues to expand his Underrated Golf initiative which pushes for more diverse representation in the sport while also maintaining a robust presence in youth basketball with personal mentorship and resources Recent Instagram videos from respected basketball accounts show Curry still working relentlessly on his craft even as he enters his 17th NBA season at 37 adding subtle refinements to his legendary shot and moves—proof he’s not coasting on reputation

Business-wise Curry’s empire keeps snowballing and AfroTech recently highlighted his $173 million annual revenue milestone through Thirty Ink the conglomerate housing his media bourbon and sports equity ventures Simplicity his AI city-communication investment is scaling up adoption in US cities reflecting a focus on making a societal impact with tech while burnishing his post-basketball credentials

On the rumor front there was fleeting social speculation about how much longer Curry will play as the Warriors face an uncertain roster this fall but team insiders and local coverages reiterate the franchise is still built solely around him and his leadership He himself was quoted earlier in the summer as wanting to try for the Senior PGA Tour at age 50 but nothing suggests hes winding down yet

In summary Curry is everywhere—launching partnerships poised to influence tech and athlete health globally ramping up business and brand activity in China and at home pushing youth sports and equity causes all supported by a relentless commitment to basketball longevity and personal performance If Googles messaging and Curry’s own energy are any indication these latest moves could shape his legacy for years beyond what he achieves on the floor

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Steph Curry's Google Deal, Global Impact, and Basketball Longevity at 37

Steph Curry's Google Deal, Global Impact, and Basketball Longevity at 37

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