Steph Taylor of Swisse has the the courage to flip everything on it's head
Description
In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour and seriousness in brand messaging. The girls comb through their always evolving relationship with the Inspired Unemployed, their adventures in Paris and the power of perception for a particular video with Aussie Olympian Ray Gun.
To learn more about Stephanie Taylor find her Linked In here.
Visit Swisse on Instagram here.
Visit Swisse on Tik Tok here.
Explore the collab with the Inspired Unemployed here.
Find Process the Podcast on Instagram here.
Find your host Arielle on Instagram here.
See you next Sunday x
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