In this episode of Talking Manhattan, Steven Cohen, a top broker at Douglas Elliman with $2.4 billion (yes, with a "B"!) in sales over 25 years, provides an in-depth look at the Manhattan real estate market. He highlights trends such as increased buyer interest despite low inventory and rising interest rates. Steven explains why strategic pricing and staging are crucial in today’s market and shares his approach to helping clients see the potential in unrenovated properties. He also discusses the importance of branding and social media in real estate, emphasizing educational and engaging content. He closes with advice on maintaining consistency in branding, staying authentic, and embracing video marketing. $2.4 Billion.... 'nuff said!

Highlights:
01:00 - Market Overview
02:05 - Interest Rates and Election Cycle Impact
03:20 - Sellers' Mindset
06:15 - Opportunities (spoiler alert: coops and renos!)
08:00 - The Power of Staging
09:15 - Buyer Motivation and Competition
13:10 - Pricing
15:00 - Branding and Social Media Strategies
16:30 - How to Stand Out From the Crowd
19:30 - Advice to New Agents

Steven's team pages:
https://stevencohenteamny.com/
https://thestevencohenteam.elliman.com/

Steven's page at Elliman
https://www.elliman.com/newyorkcity/associate/527-a-df20020419415265514/steven-cohen

Connect with Steven on LinkedIn:
https://www.linkedin.com/in/stevencohenny/

Follow Steven on Instagram:
https://www.instagram.com/stevencohenny/

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