Stop Guessing Who to Hire: Go Trego’s Data-Driven Way to Build High-Performing Dealership Teams With Cobi Collins
Description
What if the future of automotive doesn’t depend on AI—but on how humans learn to work with it?
That’s exactly what we dive into in this episode of the Fixed Ops Roundtable, recorded live at the Northwood University International Auto Show. Ted Ings and Sarah Vantine sit down with Cobi Collins of Go Trego, a leader who’s helping the industry rethink what it means to find, train, and retain top talent in a tech-driven world.
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What we discuss in this episode:
Cobi brings powerful insight into how dealerships can uncover the right people for the right roles, and why not everyone is built to be a GM (and that’s okay). You’ll hear how Go Trego’s data-driven approach is helping educators and dealers close skills gaps before students even graduate, giving them a head start in the real world.
We also talk about the human side of technology, why people, not machines, will continue to drive automotive forward, and how creating an environment where talent and innovation work together is the real competitive edge.
If you’ve ever wondered how to future-proof your dealership’s people strategy, or what it really takes to attract next-generation talent, this conversation will open your eyes to what’s coming next.
🎧 Hit play to hear how Go Trego is changing the way the industry thinks about people, progress, and purpose.
Listen to the episode featuring Cobi Collins for even more insights!
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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Cobi Collins
Connect with Ted Ings and the Fixed Ops Roundtable:
- Register for the next Fixed Ops Roundtable Event
- Ted Ings on LinkedIn
- Center for Performance Improvement



