The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

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If your coach tells you something you don’t like… that’s probably the exact thing you need to hear.

In this episode of The Weekly Blitz, Coach Chris Cotton lays down some tough love for shop owners: stop running from the hard truths that will actually grow your business.

Too many people hire a coach, hear something uncomfortable, and then go looking for someone who’ll tell them what they want to hear. That’s not coaching — that’s validation. And validation won’t get you better results.

This week, Chris breaks down why we do this, how it’s killing your growth, and what to do instead.

You’ll learn:

✅ Why coaching isn’t supposed to feel good

✅ How confirmation bias keeps shop owners stuck

✅ What happens when you stop chasing agreement and start embracing accountability

✅ The difference between “I want to feel better” and “I want to get better”

👉 Subscribe and turn on notifications so you never miss an episode!

Timestamps:

00:00 – Intro: The uncomfortable truth about coaching

02:30 – Why we resist hard feedback

06:00 – The trap of validation-seeking

09:45 – Real-world examples from the coaching trenches

13:30 – How to sit in discomfort and trust the process

17:30 – Key takeaways and closing thoughts

Contact Coach Chris:

📧 Email: chris autofixsos.com

​Special Thanks to Our Sponsor:

⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

👉 Learn more: shopmarketingpros.com

​Part of the Automotive Repair Podcast Network:

🎙️ Remarkable Results Radio — Carm Capriotto

📈 Business by the Numbers — Hunt Demarest

🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow

💬 Speak Up! Effective Communication — Craig O’Neill

🚀 Auto Repair Marketing Podcast — Kim & Brian Walker

💥 The Weekly Blitz — Coach Chris Cotton

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: chris@autofixsos.com

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.