DiscoverThe Shift Spotlight!Stop buying marketing activities. Start buying outcomes with Raj Kapur
Stop buying marketing activities. Start buying outcomes with Raj Kapur

Stop buying marketing activities. Start buying outcomes with Raj Kapur

Update: 2025-09-18
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From Pandemic Pivot to Fractional CMO — Driving Full-Stack Results

In this must-listen episode of The Shift Spotlight™, we sit down with Rajat Kapur, a Fractional CMO who helps middle-market brands achieve measurable growth without bloated retainers.

Rajat shares how he turned post-pandemic uncertainty into actionable leadership strategies—and why accountability, metrics, and smart delegation are key to driving results.

Inside this candid conversation:

📈 How Rajat pivoted post-pandemic without panicking

⚡ Using EOS® to eliminate complacency and focus on metrics that matter

🤝 Balancing delegation with the “step in now” moments

💡 Leveraging coaches, peer groups, and The Go-Giver mindset for sustainable growth

💬 Plus: Rajat’s advice for brands still paying for activity instead of outcomes


🎧 Tune in to hear how Rajat helps middle-market companies get real results—and tag someone who needs a wake-up call.


Podcast Guest:

Rajat KapurFounder & CEO | www.and-marketing.com

◾ Hosted by Winter Paskins | www.shiftspotlight.com


We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

💼 Ready to level up your leadership team with expert support? Explore our fractional EOS® integrator and executive services at www.gcestrategicconsulting.com.


🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast

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Stop buying marketing activities. Start buying outcomes with Raj Kapur

Stop buying marketing activities. Start buying outcomes with Raj Kapur