Diversifying UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and ever-changing algorithms. In this episode, host Neha Dawar sits down with Lorenzo Rossi, co-founder of app marketing agency Replug, and Daria Gordeeva, Business Development Manager at Yango App Campaigns, to break down what it really takes to scale apps in today’s unpredictable landscape.