Unlock the storytelling secrets to captivate and convert with expert insights from Mark Leruste! 🚀 In this episode of the Moments Podcast, host Kobi Omenaka welcomes Mark, a seasoned storyteller, brand coach, and podcasting veteran, to share his journey from launching Movember in France to teaching leaders how to inspire through impactful stories.

Dive into Mark’s journey, from his “backpack, questionable mustache, and story” Movember days to building Storycast, his purpose-driven agency. Learn actionable strategies to craft authentic narratives that connect, inspire, and drive change. Mark also shares personal insights about overcoming imposter syndrome and using vulnerability as a leadership strength.

Explore industry secrets on storytelling for growth marketing, entrepreneurship, and purpose-driven companies. Gain practical tips on engaging teams, building compelling brands, and creating meaningful connections. Whether you’re a leader, creative, or entrepreneur, this episode is packed with aha moments and tools to elevate your storytelling game.

Tune in for inspiring stories, business strategies, and a behind-the-scenes look at how storytelling shapes human connection. Don’t miss Mark’s transformative approach to storytelling and his latest book, "Glow in the Dark," which guides readers to turn personal struggles into powerful leadership tools.

Ready to harness the power of storytelling? Watch now and start captivating your audience today!

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Chapters:
00:00 - Intro
00:50 - How We Met
03:45 - Moving to France
10:15 - Introduction to Movember
17:34 - Importance of Storytelling
18:55 - The Monkey and the Electric Fence
20:00 - Breaking Down Storytelling
30:30 - What is Storycast?
31:55 - Sharing Your Story
37:20 - Best Life on Social Media
43:57 - Harm Moments
46:37 - Harm Moment 1
50:08 - Sharing Knowledge
51:37 - Importance of a Good Idea
55:24 - Personal Life Hack
57:35 - How to Contact Mark
58:40 - End of the Podcast

Follow Mark Leruste:
• https://www.linkedin.com/in/markleruste
• https://www.storycast.co/

Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/


About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.

Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc