With the new season of Arcane, a story centred around two iconic League of Legends characters, that launched in November 2024, excitement is in the air.

In this episode of the 4Words Podcast brought to you by 4Time, Wanya Visagie and Jean-Michael unpack how Riot Games was able to leverage storytelling to bridge gaps between different media, all the way from a video game to a TV series and then a K-Pop band.

They discuss the role AI is playing in video creation, specifically for paid advertising, as well as make a bold prediction about LinkedIn and monetisation for creators on the platform.

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