In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs.

This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches.

In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content, including:
Generating Visibility for Family-Friendly Businesses
Balancing Consistency and Intentionality
How much you REALLY should be posting
Analyzing Content Performance
Creating an Evergreen Content Strategy
And more!

Timestamps
00:03 Generating Visibility for Family-Friendly Businesses
02:12 Content Production Strategies: Balancing Consistency and Intentionality
03:58 Creating an Evergreen Content Plan for Your Business
07:45 Conversation on Social Media Marketing Strategies
09:06 Analyzing Content Performance to Reach Best Clients
12:22 The Benefits of Long-Format Content for Lead Generation
14:50 Long Format Content for Building Trust with Potential Clients
18:27 Understanding Audience Engagement During the Pandemic
21:41 Creating an Evergreen Content Strategy
23:28 The Benefits of Having a Centralized Asset Location
25:00 Finding and Organizing Content for Your Business