This episode dives deep into the art of relationship-based business building. Brandon shares how his career evolved from data migration specialist to holistic nutrition coach to CRM consultant, allowing him to find a unique niche in bridging the gap between technology and humanity. 

Pua and Brandon discuss how automation can enhance authenticity when used with intention, and how entrepreneurs can simplify their systems without losing their personal touch. From categorizing contacts and improving email deliverability to common CRM mistakes (like buying contact lists or over-automating), Brandon offers practical tips for building CRM systems that feel personal and purposeful.

This conversation shows how real ROI doesn’t just come from a tool; it comes from nurturing relationships that last. Whether you’re new to CRMs or looking to refine your setup, this conversation will inspire you to create systems that strengthen your business relationships.

About Brandon Drake

Brandon is a relationship-driven CRM consultant and the founder of Healthy Data Guy, where he helps entrepreneurs and business owners leverage customer relationship management systems to enhance genuine human connection. With a unique background in both IT and holistic nutrition, Brandon’s unique approach blends technical expertise with empathy and strategy. His motto: Use CRMs to strengthen human connection in the digital age.

Resources discussed in this episode:

• Brandon’s Guide to Choosing the Right CRM

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Contact Pua Pakele | RBL Media: 

• Website: RBLMedia.co
• Facebook: RBL-Media
• Twitter: @RBLMedia_co
• Instagram: @RBL.Media

Contact Brandon Drake | Healthy Data Guy: 

• Website: HealthyDataGuy.com
• Instagram: Healthy Data Guy
• Facebook: Healthy Data Guy
• Linkedin: Brandon

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