Welcome to the Fore Golfers Network/Michigan Golf Live Podcast Ep 507 - Sub70 Golf's Rise: Custom Clubs, DTC Innovation & What Golfers Really Need

Sub70 Golf has become one of the most talked-about direct-to-consumer brands in the golf equipment space—and this episode of Fore Golfers Network breaks down exactly why.

In this conversation with Host Bill Hobson, Sub70 Golf CEO Jason Hiland shares key insights behind the founding and growth of Sub70 Golf, which launched in 2015 after the successful sale of Diamond Tour Golf. Built on experience, not guesswork, Sub70 entered the market with a clear focus on custom-built golf clubs, authentic branding, and elite-level customer service, all produced in Sycamore, Illinois.

Key highlights from the episode include:

• Why the direct-to-consumer model works in golf when customization and trust are prioritized

• How Sub70 uses expert interpretation of club specs, not just raw data, to fit golfers properly

• The difference between what tour professionals demand (trajectory control and a consistent "window") versus what amateur golfers actually need (playability and confidence)

• How Sub70 initially gained traction through irons and wedges—and why the driver category is now rapidly growing

• The role of social media, customer feedback, and industry awards in building credibility without traditional OEM marketing

• How Sub70 has evolved its product lines, branding, and service model since launch

The discussion also looks ahead, with plans for future collaboration focused on testing, education, and transparent evaluation of Sub70 equipment—bridging the gap between technical performance and real-world playability.

This episode is a must-listen for golfers interested in custom club fitting, equipment innovation, and understanding how modern golf brands are built outside the traditional OEM system.

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