Success in the For-Purpose Sector — With Liv Whitty
Update: 2025-06-22
Description
Welcome to this new series of Good Will Hunters, co-hosted by Paul Ronalds, CEO of Save the Children Global Ventures, and me — Rachel Nunn, Founder of Good Will Hunters and Evoluta.
Before we begin, I’d like to acknowledge the Traditional Custodians of the land on which I record these episodes — the Gadigal people of the Eora Nation — and pay my respects to Elders past, present and emerging.
In this second episode of the series, we’re joined by the excellent Liv Whitty, CEO of Oho — a compliance automation and safeguarding platform designed for the care sector. Oho scans employee credentials continuously, helping organisations stay on top of Working With Children Checks, Police Checks, and other compliance measures — and closing the information and system gaps that bad actors can exploit.
But this is a conversation about business models in the for-purpose space. Oho ultimately chose a for-profit structure — but they could just as easily have gone down the not-for-profit route. In this episode, we unpack how that decision was made, and how you can approach the same question in your own work: What structure best supports your mission?
For Oho, the decision came down to the nature of the mission — preventing abuse by enabling mass adoption of a safeguarding tool. To reach the scale required, the team needed access to capital and fast product uptake, and a for-profit structure felt like the right path.
Before we begin, I’d like to acknowledge the Traditional Custodians of the land on which I record these episodes — the Gadigal people of the Eora Nation — and pay my respects to Elders past, present and emerging.
In this second episode of the series, we’re joined by the excellent Liv Whitty, CEO of Oho — a compliance automation and safeguarding platform designed for the care sector. Oho scans employee credentials continuously, helping organisations stay on top of Working With Children Checks, Police Checks, and other compliance measures — and closing the information and system gaps that bad actors can exploit.
But this is a conversation about business models in the for-purpose space. Oho ultimately chose a for-profit structure — but they could just as easily have gone down the not-for-profit route. In this episode, we unpack how that decision was made, and how you can approach the same question in your own work: What structure best supports your mission?
For Oho, the decision came down to the nature of the mission — preventing abuse by enabling mass adoption of a safeguarding tool. To reach the scale required, the team needed access to capital and fast product uptake, and a for-profit structure felt like the right path.
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