DiscoverThe Script-Notes ShowSuper Bowl Ads - Have They Lost Their Way Creatively?
Super Bowl Ads - Have They Lost Their Way Creatively?

Super Bowl Ads - Have They Lost Their Way Creatively?

Update: 2019-02-06
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Usually there a couple things that go together with the Super Bowl. Food and ads. In recent years, Super Bowl ads have come under fire for being lame and boring, with only a select few making the cut of being memorable. So in today’s episode, I would like to pose the question, have the ads lost their way from a creative standpoint? Or is it because our attention spans have evolved, and thus marketers have tried to do the same?  


On Instagram, I shared the quote, “marketing is enthusiasm transferred to the customer.” I am curious to know what you think about this, especially if you are in business or marketing. Or even if you’re a general consumer, what marketing techniques work to get you excited about a product or service? What has been successful for you and your business or product? If you’re listening on the Anchor app, be sure to leave a voice message with your thoughts, or send an email to matt@script-notes.com and would love to feature your take in a future episode! 


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Make sure to follow along on social on Facebook, Instagram and Twitter, as deals and savings will be shared there that don't always make it to the site or podcast in time due to being time sensitive!


Have a great week!



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Super Bowl Ads - Have They Lost Their Way Creatively?

Super Bowl Ads - Have They Lost Their Way Creatively?

Matt Tilmann