Handing over the keys to your organisation’s social media account to someone who isn’t a full-time member of your team can be daunting…but it can also be incredibly rewarding, which is why an increasing amount of Universities are hiring current students to work on their social channels for them.

That’s exactly what the University of Sussex did early in 2018 when they launched their digital gurus scheme, a team of six students - diligently whittled down from more than 100 applicants - to create content for the University’s social channels. The results have been incredibly - soaring engagement rates and follower numbers, some brilliant content and plenty of real work experience for their hired gurus.

On this episode, I sat down with Edd and Rebecca - two of Sussex’s gurus - to find out more about what they do. We chatted about why they applied to be a guru, what they’ve got out of it and they tell me about some of their content’s greatest hits.

For full show notes for this episode visit http://thenative.com/137

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The Native Podcast is the audio baby of Natives Group - the World’s Student Marketing Group.