DiscoverLive Better. Sell Better.Survive Downturns by Providing Certainty with Todd Caponi
Survive Downturns by Providing Certainty with Todd Caponi

Survive Downturns by Providing Certainty with Todd Caponi

Update: 2022-06-13
Share

Description

This episode of the Live Better Seller Better Podcast features Todd Caponi, author of The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results. Recognizing patterns of the past provides insights into how best to move forward into the future.

Todd gives parallels to economic downturns from previous decades and how we are seeing the same red flags today. He observes a bubble in unicorn startups and advises leaders on how to provide their people with the most certainty possible to survive the incoming slump.

 

HIGHLIGHTS

  • Sales trends follow cycles throughout history
  • Lead through a bubble by providing certainty
  • Remind your team of the impact their work does
  • Reward people with a sense of accomplishment
  • The Transparent Sales Leader soft launch on Jul 5, 2022

 

QUOTES

Todd: "Uncertainty is like a kryptonite for our brain. Like, literally, when we're uncertain, we don't sleep, we don't perform well, we're less creative, and, at it's core, our IQ literally goes down in those situations where there's uncertainty."

Todd: "Create certainty right wherever you can within your teams right now, even if things are fantastic for you. You've got to do that because your teams are looking around and they're feeling like tomorrow is going to be the day."

Todd: "We cut out the stuff that really didn't matter a whole lot, so that's number one. Number two is we focused all of our spending on the must-haves, the things that were going to give us certainty. So that's number two. And then number three is that we sought ways to remove risk and extend runway."

Todd: "If you believe that sales reps are coin-operated, you're right if you're doing it wrong. You create an environment where your reps want to show up every day, want to stay, want to do their best, want to become advocates, and the variable compensation is the reward, not the motivator, that's when everybody wins."

 

You can find out more about Todd in the links below:

Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Survive Downturns by Providing Certainty with Todd Caponi

Survive Downturns by Providing Certainty with Todd Caponi

Live Better Sell Better, Kevin Dorsey