Show Notes:
In this episode of the Beyond Beauty podcast, host interviews Wende Zomnir, a beauty industry pioneer and co-founder of Caliray. Wende shares her journey from launching Urban Decay to embracing sustainability with Caliray. She reflects on the evolution of the beauty industry, the rise of influencers, and the challenges of maintaining authenticity amidst changing beauty standards. Wende also discusses the importance of sustainability in beauty, her efforts to create eco-friendly packaging, and offers advice to entrepreneurs on resilience and resourcefulness. The episode concludes with Wende providing information on where to find Caliray products and a hint at a potential future book.

About Wende:

Wende Zomnir is a modern beauty industry pioneer. She envisioned a shake-up on an unsuspecting and stodgy beauty industry and unleashed Urban Decay from her Laguna Beach bungalow in 1996, filling the void with makeup that fueled a beauty revolution. Urban Decay democratized beauty before anyone else and Wende paved the way for the indie beauty movement and every beauty entrepreneur.

After transforming the beauty industry (and helping grow Urban Decay to $1 billion in annual retail sales and elevate it to the #1 brand spot at both Sephora and Ulta, then selling the brand to L'Oreal), Wende, a lifelong surfer, was faced head-on by the amount of plastic trash in the ocean while riding the waves. So she turned her sights on another beauty revolution: sustainability. In October 2021, Wende Zomnir co-founded Caliray, a West Coast beauty brand made of clean formulas, dirty minds, and sexy sustainability. The Sephora Clean + Planet Positive brand blends makeup with wellness to create innovative concoctions with innocent ingredients.

To connect with Wende, visit: caliraybeauty.com

Timestamps:
Wende Zomnir's Background (00:00:01 )
Introduction to Wende Zomnir's career in the beauty industry and her co-founding of Caliray.
Urban Decay Revolution (00:01:19 )
Wende Zomnir's role in transforming Urban Decay into a billion-dollar brand and her efforts in sustainability.
Caliray's Sustainability (00:02:22 )
Introduction to Caliray, a west coast beauty brand focused on clean formulas and sustainability.
Innovation and Intersection of Beauty and Wellness (00:02:44 )
Wende's vision for beauty and wellness intersection and her journey from Urban Decay to Caliray.
Influencer Marketing and Product Development (00:04:44 )
Discussion on the iconic Urban Decay Naked palette, product development challenges, and early influencer marketing.
Challenges and Innovation in Brand Building (00:08:48 )
The barriers to entry in the beauty industry and the challenges faced in building the Urban Decay brand.
Marketing and Networking Strategies (00:11:22 )
Innovative marketing strategies, including influencer collaborations and networking for sourcing and manufacturing.
Building Business Relationships (00:15:48 )
The importance of finding supportive business relationships and mentors in the beauty industry.
The changing beauty industry (00:18:23 )
Discusses the evolution of the beauty industry, the rise of influencers, and the impact of democratization of beauty.
The idea behind Caliray (00:23:05 )
Discusses the inspiration behind the creation of the Caliray brand, focusing on wellness, sustainability, and the California dream.
Sustainability in beauty products (00:24:48 )
Explores the challenges and advancements in sustainability within the beauty industry, including packaging design and materials.
Consumer education on sustainability (00:27:07 )
Discusses the importance of consumer education and initiatives in promoting sustainability in beauty products.
Advice for entrepreneurs (00:29:25 )
Provides advice for entrepreneurs on managing burnout, setting boundaries, and delegating tasks.
The 100th episode celebration (00:37:18 )
The host expresses excitement for the 100th episode and introduces the guest, Wende Zomnir.