Sustainability That Sells: Real Tactics from Fashion’s Frontlines
Update: 2025-09-30
Description
In this episode of The Fashion Algorithm, Gustavo Smidt sits down with Josh Dorfman—CEO of Supercool and co-founder of climate-tech company Plant It—to unpack how real sustainability is transforming fashion e-commerce. From resale models that boost margins to regenerative materials used by top brands like Patagonia and Prada, Josh shares actionable insights on where fashion is headed and why sustainability is now a growth strategy.
This podcast is brought to you by Cloutfit.ai / OutfitAlliance.com — the AI platform connecting fashion e-commerce brands with influencers to drive revenue and product discovery at scale.
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