Swatch's Tariff Timepiece: A Watch World Protest
Update: 2025-09-12
Description
Swatch trolls Trump's tariffs with a new watch! The Swiss company flipped the 3 and 9 on a watch face to mock the 39% tariff on Swiss watches imported to the US. Called WHAT IF...TARIFFS?, this limited-edition timepiece is only available in Switzerland, sparking high demand and a playful protest against tense trade relations. While the watch is a joke, the US is the largest market for Swiss watches, and industry leaders are concerned about the future.
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