Sweaty Betty Faces Copying Claims from Female Founders
Update: 2025-12-09
Description
Sweaty Betty faces backlash for allegedly copying slogans from smaller, female-founded businesses. Nixi Bodys Kelly Newton shares her experience, as Sweaty Betty used phrases similar to hers. Despite initial silence due to lack of legal recourse, Newton speaks out after personal trainer Georgina Coxs similar situation. Sweaty Betty changes taglines and reviews campaigns, reaching out to Nixi Body. This sparks a conversation about larger companies potentially benefiting from smaller creators ideas.
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