Swedish Pharmacy's Friendcare: Paid Time Off for Socializing
Update: 2025-12-30
Description
Apotek Hjärtat, a Swedish pharmacy chain, introduces friendcare, a pilot program offering employees paid time off to socialize. The initiative, inspired by customer conversations, aims to combat loneliness. Participants like Yasmine Lindberg, a single mom, report increased happiness. Swedens government, recognizing loneliness as a public health crisis, encourages businesses to address the issue. Other companies join the cause, with Ikea and a northern Sweden project promoting group activities. Experts suggest these efforts lower socializing barriers but emphasize the need to tackle larger issues like inequality and cold winters. Checkout Solipillow.com
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