Switzerland's Innovation Secret: How Local Know-How Drives Global Success
Update: 2025-10-02
Description
Discover the secret behind Geneva's DSM-Firmenich, a fragrance giant thriving in one of the world's most expensive cities. Explore how Switzerland's unique blend of skilled blue-collar workers, cutting-edge innovation, and close industry-university ties fuels its economic success, keeping manufacturing and research rooted at home despite high costs. Learn how this ecosystem, seen in Zurich and Basel with companies like Roche and Novartis, fosters innovation, low unemployment, and high salaries, proving that investing in local expertise can outweigh the rush to outsource.
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