TBLI Radical Truth: Storytelling for Climate Action—Turning 'Inactivists' into Activists
Description
What if the biggest barrier to climate action isn't denial—it's disconnection?
Welcome to the TBLi Radical Truth Podcast, where we explore unconventional approaches reshaping climate action and sustainable impact.
Today's guest is Robert Stern, founder of See Through News—a veteran ABC News and CNN journalist who's pivoted his three decades of storytelling expertise toward a singular mission: "Speed Up Carbon Drawdown by Helping the Inactive Become Active."
But here's the radical part: Robert isn't targeting activists. He's targeting inactivists—the tuned-out, the overwhelmed, the people who've built walls against another climate guilt trip.
Through his podcast The Truth Lies in Bedtime Stories, Robert proves that the right narrative doesn't lecture—it invites. It doesn't shame—it intrigues. And crucially, it doesn't just inspire—it measures.
Today, we're exploring how sophisticated storytelling transforms climate paralysis into measurable action. Why curiosity beats guilt. And why narrative might be our most powerful climate tool.
This is TBLI Radical Truth. Let's begin.
Further Resources:
See Through Network
See Through Carbon
See Through News
See Through News Newsletter
See Through Together
See Through Games
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