Dee Deng is the CEO and co-founder of Right Hook Digital, a digital marketing agency specializing in e-commerce growth and paid social advertising. Known for his expertise in scaling brands and customer acquisition, Deng also co-founded DTC Dojo, a community for DTC marketers. He is recognized for his practical insights into digital strategy and building a strong company culture.

Connect with Dee Deng!

instagram.com/realdoseofdee

au.linkedin.com

x.com/realdoseofdee

youtube.com/@RightHookDigital

CHAPTERS:

0:00 - Introduction

1:01 - Meet Dee Deng

5:35 - Dee shares how he launched his community, DTC Dojo, on a Telegram group and HighLevel

7:25 - Dee shares the best way to sell a community, using the "3 F's" (Friends, Family, Fools)

9:25 - How Dee plans to advertise his community using Meta ads targeting cold traffic

10:10 - How Dee handles CRMs for his agency and personal brand

13:35 - Andy shares how his company has had ups and downs over the last 4 years

17:47 - Dee shares how he came up with the idea to launch his podcast

22:11 - Dee shares why many young yellow-skinned Asian are curious about everything

23:56 - Dee highlights the importance of fully stabilizing one business before starting another, noting many underestimate the time required

28:10 - How to build your brand and communicate what your company stands for

31:07 - What motivated Dee to start his agency and how he sought advice from Guy Kawasaki and the Shark Tank team

36:02 - Dee on how he used concentric circles to get his first six clients in 3-4 weeks

39:06 - How to find the right ideal customer for your business with more success and less headache

45:10 - How Dee attracts their ICP (Ideal Customer Profile) and who they are

48:04 - Right Hook’s strategies for customer acquisition

51:45 - Dee's agency pricing model: Fixed component + ad spend under management component

53:32 - Right Hook on providing Meta, Google, and Email marketing for clients

55:46 - Why Dee prefers hiring director-level roles over high-level executives on building his Google advertising team

57:23 - Dee shares the ups and downs of his company over the last 7 years

59:21 - How Dee's Meta agency’s ad account was banned and how they recovered it

1:02:49 - Dee explains an effective marketing funnel for agencies

1:07:08 - Differences between selling to Americans Vs. Australians

1:08:05 - Dee explains how he scaled his agency from Australia into the US market

1:10:07 - Spending $120k to hire a sales manager vs. $200k to hire a director of sales for acquisition

1:16:27 - Dee shares his approach to hiring for his agency

1:20:47 - How Dee distributes workload among employees

1:22:22 - Dee suggests finding YouTube-savvy editors who prefer working off-camera and advises shifting feedback toward broader guidance to help them understand revision goals

1:28:55 - Dee discusses how he decides to focus on his personal brand versus his agency

1:30:46 - Dee's personal goals for his agency in the coming years

1:34:15 - Dee shares how his relationship with his co-founder evolved as the company grew

1:36:28 - Does Dee feel he’s a leader carrying the weight of his agency?

1:38:28 - Dee shares how he builds relationships, networks, and meets people

1:42:01 - Why it's rare for Dee to find truly curious people

1:45:44 - The difference between making people feel seen vs. being curious about them

1:48:51 - The distinction between being curious and trying to extract information

1:50:28 - How to make conversations with people more interesting

1:53:50 - What Zen is and how it influences Dee's life

1:58:17 - Dee's approach to finding the right partner in life

2:02:05 - Dee's recent life discoveries that he’s implementing in his daily life

2:02:44 - Dee's personal goals for the next six months

2:03:15 - Connect with Dee Deng

2:03:44 - Outro