DiscoverWe Study Billionaires - The Investor’s Podcast NetworkTIP372: Identifying A Great Company w/ Jim Collins
TIP372: Identifying A Great Company w/ Jim Collins

TIP372: Identifying A Great Company w/ Jim Collins

Update: 2021-08-226


On today’s episode, we have a very special guest and that is researcher and author, Jim Collins. Jim is most well known for his books, such as Good to Great, Built to Last, How the Mighty Fall, Great by Choice, Turning the Flywheel BE.20, which have sold over 10 million copies worldwide. Trey Lockerbie has been having a lot of conversations lately about the global macro environment, and while it can be an endlessly fascinating topic and a fun spectator sport, it’s important to never lose sight on the fact that as investors, we are investing in companies, and it’s important to study the different species of companies and what makes them great. There is no better expert on this topic than Jim.


  • (00:09:14 ) The definition of greatness
  • (00:35:28 ) What makes up a Level 5 leader
  • (00:43:16 ) How much weight to put into innovation
  • (00:51:32 ) What exactly is a flywheel effect?
  • (01:16:29 ) How luck plays into success and so much more

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.


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TIP372: Identifying A Great Company w/ Jim Collins

TIP372: Identifying A Great Company w/ Jim Collins