The session "Reader Support: Challenges and Lessons" was moderated by Abhinandan Sekhri, co-founder of Newslaundry. The panel comprised Deborah Augustin, member engagement coordinator at New Naratif; Benjamin Toff, researcher at the Reuters Institute; and Sheena Bhalla, data and innovation strategy lead at Google News.

The session began with a discussion on a recent study by the Reuters Institute on "listening to what trust in the news means to users". Deborah highlighted her experience working in the Southeast Asian media space and the audience response to paying for the news they consume. Sheena explained strategies on how media platforms can engage with readers at three stages. The panel also discussed the benefits of being a small-scale digital platform, and the possible links between political ideology and media consumption.

Timecodes

0:00 to 0:46 - Introduction

0:46 to 7:29 - Reuter report on ‘Listening to what trust in news means to users’

7:29 to 18:24 - Experience on subscription models in South Asia

18:24 to 27:16 - Google News’ findings on audience response in different countries

27:16 to 31:15 - Benjamin’s tips for subscription-based newsrooms

31:15 to 35:09 - Findings based on audience research

35:09 to 38:49 - Link between political affiliation and news consumption

38:49 to 42:38 - Methodology to conduct audience research

42:38 to 46:24 - Competition between digital natives and legacy media going digital

46:24 to 47:51 - Concluding Remarks

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