DiscoverThe Media Rumble podcastTMR 2021:Reader Support- Abhinandan Sekhri, Deborah Augustin, Benjamin Toff and Sheena Bhalla
TMR 2021:Reader Support- Abhinandan Sekhri,  Deborah Augustin, Benjamin Toff and Sheena Bhalla

TMR 2021:Reader Support- Abhinandan Sekhri, Deborah Augustin, Benjamin Toff and Sheena Bhalla

Update: 2021-11-03
Share

Description

The session "Reader Support: Challenges and Lessons" was moderated by Abhinandan Sekhri, co-founder of Newslaundry. The panel comprised Deborah Augustin, member engagement coordinator at New Naratif; Benjamin Toff, researcher at the Reuters Institute; and Sheena Bhalla, data and innovation strategy lead at Google News.

The session began with a discussion on a recent study by the Reuters Institute on "listening to what trust in the news means to users". Deborah highlighted her experience working in the Southeast Asian media space and the audience response to paying for the news they consume. Sheena explained strategies on how media platforms can engage with readers at three stages. The panel also discussed the benefits of being a small-scale digital platform, and the possible links between political ideology and media consumption.


Timecodes

0:00 to 0:46 - Introduction

0:46 to 7:29 - Reuter report on ‘Listening to what trust in news means to users’

7:29 to 18:24 - Experience on subscription models in South Asia

18:24 to 27:16 - Google News’ findings on audience response in different countries

27:16 to 31:15 - Benjamin’s tips for subscription-based newsrooms

31:15 to 35:09 - Findings based on audience research

35:09 to 38:49 - Link between political affiliation and news consumption

38:49 to 42:38 - Methodology to conduct audience research

42:38 to 46:24 - Competition between digital natives and legacy media going digital

46:24 to 47:51 - Concluding Remarks



See acast.com/privacy for privacy and opt-out information.

Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

TMR 2021:Reader Support- Abhinandan Sekhri,  Deborah Augustin, Benjamin Toff and Sheena Bhalla

TMR 2021:Reader Support- Abhinandan Sekhri, Deborah Augustin, Benjamin Toff and Sheena Bhalla