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TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Update: 2025-08-27

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Chris Boyer and Reed Smith discuss trends reshaping healthcare digital marketing — from human–machine collaboration to scaling challenges — with Kathy Divis and Mike Schneider of Greystone.net, who also preview the upcoming Healthcare Internet Conference (HCIC).

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In Channel

TP457 — The Patient Maze: Smarter Tools, Same Old Problems

TP457 — The Patient Maze: Smarter Tools, Same Old Problems

2025-10-15--:--

Live from HMPS25 – Amber Mac: A Human-First Approach to Healthcare Tech

Live from HMPS25 – Amber Mac: A Human-First Approach to Healthcare Tech

2025-10-08--:--

TP456 – When AI Speaks for the Patient

TP456 – When AI Speaks for the Patient

2025-10-08--:--

Season 2, Episode 12: Chatbait, Trick Questions, and Ultrasonic Wisdom

Season 2, Episode 12: Chatbait, Trick Questions, and Ultrasonic Wisdom

2025-10-06--:--

TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

2025-10-01--:--

TP454: The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

TP454: The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

2025-09-24--:--

Season 2, Episode 11: Cancel My Subscription (to Everything)

Season 2, Episode 11: Cancel My Subscription (to Everything)

2025-09-22--:--

TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

2025-09-17--:--

Season 2, Episode 10: Taco Tuesday Goes Quantum

Season 2, Episode 10: Taco Tuesday Goes Quantum

2025-09-11--:--

TP452 – “Do More With Less” is the Default

TP452 – “Do More With Less” is the Default

2025-09-10--:--

TP451: How Marketing and IT Are Redefining Patient Engagement

TP451: How Marketing and IT Are Redefining Patient Engagement

2025-09-03--:--

Season 2, Episode 9: Big Buttons, Big Reports, and Bigger Personalities

Season 2, Episode 9: Big Buttons, Big Reports, and Bigger Personalities

2025-08-28--:--

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

2025-08-27--:--

TP447: Do Consumer Expectations Apply Equally Across All Health Systems?

TP447: Do Consumer Expectations Apply Equally Across All Health Systems?

2025-08-06--:--

Season 2, Episode 8: The Filter Culture

Season 2, Episode 8: The Filter Culture

2025-08-05--:--

TP446: From Toolset to Mindset: The Evolving Martech Stack

TP446: From Toolset to Mindset: The Evolving Martech Stack

2025-07-30--:--

TP445: ICYMI: Gaining Insights Into Market Research

TP445: ICYMI: Gaining Insights Into Market Research

2025-07-23--:--

TP444: Embracing Product Thinking in Health System Marketing

TP444: Embracing Product Thinking in Health System Marketing

2025-07-16--:--

Season 2, Episode 7: Sludge Happens

Season 2, Episode 7: Sludge Happens

2025-07-11--:--

TP443: Rethinking the Workforce Crisis With Technology

TP443: Rethinking the Workforce Crisis With Technology

2025-07-09--:--

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TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Reed Smith and Chris Boyer