DiscoverTouch Point PodcastTP458 – Loyalty, LTV and the Future of Marketing
TP458 – Loyalty, LTV and the Future of Marketing

TP458 – Loyalty, LTV and the Future of Marketing

Update: 2025-10-22
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Chris Boyer and Reed Smith unpack why healthcare marketing’s obsession with awareness is falling short—and how loyalty and lifetime value (LTV) are redefining success. Learn how health systems can turn campaigns into connections, measure engagement beyond clicks, and build relationships that drive long-term growth.
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TP458 – Loyalty, LTV and the Future of Marketing

TP458 – Loyalty, LTV and the Future of Marketing

Reed Smith and Chris Boyer