Listen Top Shows Blog

Tackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer Copy

Tackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer Copy

Update: 2023-05-11

Share

Description

Ah, the home page.
Your brand's single biggest opportunity to present itself to the world. And, as marketers, one of our biggest opportunities to affect growth. (Which is why we find updating it in any way daunting.)

In this episode, Jess helps take some of the home page scaries away with:
- The 4 sections every home page needs
- Why you should test having 2 CTAs
- 3 tips for crafting truly great home page copy

BONUS — Get your copy of Jess's course, Home Pages for Humans: https://jesscookcontent.gumroad.com/l/home-pages-for-humans

🕵🏻‍♀️ Psssst ...
Get 10% off with promo code: YEAHBABY

Comments

In Channel

Adopting a Video-First Strategy with Lindsay McGuire

Adopting a Video-First Strategy with Lindsay McGuire

2024-04-0825:12

5 Tough-to-Pull-Off Marketing Activities That Are Worth the Effort

5 Tough-to-Pull-Off Marketing Activities That Are Worth the Effort

2024-03-1834:08

Hypothetical Questions, Round 1

Hypothetical Questions, Round 1

2023-11-0229:21

Making Big Bets and Awesome Ads with Alexa Kilroy

Making Big Bets and Awesome Ads with Alexa Kilroy

2023-10-2335:46

4 Skills That Help You Stand Out & Level Up in Marketing

4 Skills That Help You Stand Out & Level Up in Marketing

2023-10-1735:31

Marketing in Hypergrowth with Amrita Mathur

Marketing in Hypergrowth with Amrita Mathur

2023-10-0942:37

What NOT To Do: Email

What NOT To Do: Email

2023-10-0225:09

The Science of SEO and GenAI with Mike King

The Science of SEO and GenAI with Mike King

2023-09-2637:19

Street Cred: Building Trust with Influencers in B2B

Street Cred: Building Trust with Influencers in B2B

2023-09-1825:31

Launch Day Logistics: How to Ace Your Next Product Announcement

Launch Day Logistics: How to Ace Your Next Product Announcement

2023-09-1136:00

Season 2 Trailer

Season 2 Trailer

2023-09-0500:32

Is My Content Working? — Part 3

Is My Content Working? — Part 3

2023-06-2118:52

Is My Content Working? — Part 2

Is My Content Working? — Part 2

2023-06-0524:26

Is My Content Working? — Part 1

Is My Content Working? — Part 1

2023-05-2226:00

Tackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer Copy

Tackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer Copy

2023-05-1115:11

Get your SEO $H*! Together (with Ércule's Justin Dunham)

Get your SEO $H*! Together (with Ércule's Justin Dunham)

2023-04-2732:55

Going Big When You're Small

Going Big When You're Small

2023-04-1717:27

Demand Capture & Demand Gen: The Yin and Yang of Great Marketing

Demand Capture & Demand Gen: The Yin and Yang of Great Marketing

2023-04-0321:45

OK, Pricey Pants: How Product Cost Affects Marketing Cost

OK, Pricey Pants: How Product Cost Affects Marketing Cost

2023-03-2725:24

4 Things that Can Undermine Even the Best Marketing Strategies

4 Things that Can Undermine Even the Best Marketing Strategies

2023-03-1329:39

00:00

00:00

1.0x

Tackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer Copy

Tackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer Copy

Susan Wenograd