Take The Shotgun Approach, Then Refine Like Crazy — Caleb Pearson, SC
On this episode of Marketing in Other Markets we talked all things real estate marketing and growth with Caleb Pearson, one of the top RE/MAX agents in South Carolina and in the nation. He focuses on the Low Country area, and has built a fine tuned real estate business focused on past clients, referral partners and his community.
A few years ago Caleb sold his brokerage to focus on sales, and has since grown his business by leaps and bounds – all while freeing up his time. Now approaching $100,000,000 in production he has expanded into the luxury market and shows no signs of slowing down. He explains how he broke into that market, and what it has led to for his team. Caleb also walks us through the type of marketing he did when he first got started, and how he built his current database – but also covers how he markets now that his business is stable.
Caleb is an expert when it comes to real estate marketing because he has tried it all! He takes the shotgun approach and tries multiple avenues but then refines them like crazy.
Caleb is also an ultra premium real estate coach who has a track record of success in helping existing top producing agents to grow their business on their terms.